Business Investment

Pitch decks

All Posts, Business Summits, Franchising, Pitch decks

How to Impress Investors and Secure Funding

Everything in business needs convincing, Whether it’s getting money from investors, getting people to buy your stuff, or making deals, you need to convince others. Even when things change, you want to convince your team it’s a good idea. If you’re new to business or struggling to attract that billionaire investor, this article provides insights to help you succeed. Learn how to effectively communicate your business’s value, correct past mistakes you have made when trying to impress, and alleviate any doubts or fears your potential investor may have. Whether you’re starting out or expanding, these tips will guide you to impress and secure the investment your business needs in minutes Be confident and passionate about your business when pitching No matter how beautiful your pitch deck, business plan, or impressive track record may be, if you lack passion and confidence in presenting your business, investors might write you off instantly, even before listening to your pitch or reading your materials. Someone who exudes charisma, passion, and energy for their business is more likely to be perceived as trustworthy and engaging. If investors perceive you or your marketing team as sloppy, they may extend the same judgment to your business offer. That’s why making a good first impression is crucial for building rapport with investors. For them, it’s not solely about achieving a good return on investment; it’s also about the people they choose to work with. Talk about your track record and achievements To impress investors, talk about what your brand has accomplished in the past. Many startups focus too much on future plans, but investors like to see what you’ve done already. Share evidence of how your business is growing, like customer numbers and important achievements. If you’ve had successful pilot programs or partnerships, mention those too. It proves there’s real interest in what you’re offering If you currently lack results, you can paint a picture and make them imagine what it would be like if they did invest. Craft a compelling pitch deck Craft an enticing executive summary for your pitch deck to grab investors’ attention. Highlight your Unique Selling Proposition (USP) to showcase what sets your business apart in a competitive market. Incorporate realistic financial projections, demonstrating your ability to manage finances effectively, and specify funding requirements. Emphasize the importance of your exceptional team, detailing members’ strengths and relevant experience to instill investor confidence. Address risks comprehensively by conducting a risk analysis, and providing mitigation strategies and contingency plans to reassure investors of your preparedness for potential challenges. Avoid cold calls Refrain from making unsolicited phone calls or sending emails to investors who haven’t shown prior interest in your business. Understand that big-money investors receive hundreds of calls and emails daily, making it less likely for them to respond to unfamiliar contacts. Instead, to attract the attention of a potential investor, be sure to send your proposal through a referral or a strong recommendation from their network. Make the approach as professional as possible. Don’t be in a hurry Negotiations are not only about the current deal but also about building relationships. Patience fosters a positive and collaborative atmosphere, making it more likely for parties to find mutually beneficial outcomes. Don’t solely focus on money in your initial meeting with investors. While it’s a crucial aspect, allow them time to digest your idea and reflect on it after the first meeting. Avoid immediately asking for funds. When you are not in a hurry, it creates a perception of strength. It signals to investors that you have alternatives or are not solely dependent on the current negotiation, making them more likely to consider your terms. There are additional strategies to impress investors, but the mentioned ones can significantly enhance your chances of securing the funding needed for business growth and expansion. You’ll have the opportunity to implement these strategies at The business summit on February 15, 2024. This event is where you could potentially meet your next investor. Secure your tickets as soon as possible. It’s also a unique chance to network and connect with investors whom you might not encounter on a regular day.

All Posts, Business Summits, Franchising, Pitch decks

The Importance of Mergers and Their Impact on Your Business

The term “merger” has long been part of the business vocabulary. Throughout the years, businesses have merged as a means to diversify, expand, access additional resources, facilitate sales, or even as an exit strategy.In simple terms, a merger is when two or more companies combine to form a single new company or unite their operations.This article delves into the importance of mergers and what they bring to your business. Enhanced market presence Mergers enable businesses to enter new markets or strengthen their presence in existing ones. This can be particularly beneficial for companies looking to expand their reach without the slow and costly process of organic growth. The Exxon and Mobil merger in 1998 is a clear illustration of this. The two leading U.S. oil producers combined in an $80 billion deal. Since then, investors have seen a 293% increase in shares with reinvested dividends, making it one of history’s most successful mergers. Reduced cost of operations. When companies merge, combining resources and operations reduces costs. Costs are reduced by eliminating overlapping roles such as administration, marketing, and research, streamlining operations. Instead of seeking external sources, pooling resources together is more cost-effective. In a merger, merged companies can share resources, such as technology, intellectual property, and labor. Reduced market competition This allows the merged company to have more influence over pricing in their industry. With fewer competitors, they may face less pressure to lower prices or engage in price wars. This can potentially lead to higher profit margins as the merged company gains more control over pricing, making it a more attractive proposition for investors and stakeholders. To form the American Airline Group, In 2013, the merger of American Airlines and US Airways resulted in a reduction in the number of major U.S. airlines, giving them more control over pricing in various markets Diversification Diversification as an advantage of a merger refers to the ability of a company to expand its range of products, services, or business segments by combining with another entity. For instance, consider Disney, a renowned entertainment conglomerate. Disney recognized the need to diversify its content offering and acquired companies like Pixar, Marvel, and Lucasfilm. These acquisitions expanded Disney’s portfolio to include beloved franchises like Star Wars and the Marvel Cinematic Universe, broadening its appeal to a more extensive and diverse audience. Synergy and Innovation The desire for reinvention seems to arise most often when companies hear the siren call of synergy and start to expand beyond their core businesses,” as James Surowiecki wisely noted. Mergers, as they bring together companies with complementary skills and expertise, foster innovation.This collaboration can spark creativity as well. By combining strengths, new products or services can be developed, providing a unique market advantage, enabling businesses to address evolving customer demands more effectively. In conclusion, contrary to traditional viewpoints, mergers are not proof of weakness, neither is it an action borne out of cowardice, rather is a system of business sustainability: placing priority rather on the life and longevity of the business than selfish ego. Welcoming business merger holds a wealth of advantages for entrepreneurs and business owners. These mergers serve as springboards for renewed vitality, continuity and innovation. There are several processes involved for making a successful merger, of which could not be addressed in this article. We’ll however delve deeper into this at The Business Summit scheduled for February 15, 2024. You’ll have the opportunity to personally learn these and examine your business strength to know if a merger would be the turn around for your business. Mark your calendars and ensure your schedule is clear for this valuable event.

Scroll to Top